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Tips on How to Conduct Studio Visits and Gallery Interviews If you are lucky enough to have scheduled a gallery interview or studio
visit, it's a good idea to keep some key issues in mind that will help make
the experience a more enjoyable and profitable one for all concerned.
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Be prepared to talk about your work in an intelligent way. Be able
to note your major influences, sources of your imagery, and discuss your
particular medium. Have a clear understanding of where you fit into the
current contemporary art market and the role of your work in an art historical
context.
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If you are walking into a gallery for an appointment, stop for a moment
to observe the exhibition. After all, if you want them to be interested
in your work, you should express an interest in theirs. Gallery dealers
invest more than time and money in the artists they represent. Show an
appreciation of their efforts.
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Be aware of the personal space around you. Don't walk in carrying an
unwieldy load of 30 paintings. Arrive carrying only what you can comfortably
carry in one hand, preferably your left, to make your right hand available
for shaking. Greet the person with a handshake, offer them a resume or
slides to look at, while you go back out to the car to fetch the rest of
your work. At least that way you have made a decent first impression.
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Allow the dealer to conduct the interview. Don't jump in with a prepared
text explaining your work. Give them a moment to look at the work or your
slides -- don't be afraid of silence.
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Keep in mind that art is a very personal experience. There is nothing
you can do to "sell" them on your work. It's not like selling
shoes. They will either respond to it or they won't. Allow them the option
of turning you down gracefully. And, remember, it is not a personal rejection
of YOU. It merely means that that particular gallery doesn't feel they
have a market for your work. Most frequently if a gallery is at all interested,
they will ask to be kept abreast of your progress. By all means, don't
interpret that as a rejection, and be certain to follow up in six months
or so with new slides. If you feel it is appropriate, you may ask if they
have any recommendations whom they feel would be receptive to your work.
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Always send a thank you note for their time indicating how much you
appreciate their personal attention and feedback.
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