The Relevancy of Art in times of Covid-19

Screen Shot 2020-07-24 at 10.40.12 AM

There have been times during the last several “Covid” months, when I admit I have questioned the relevance of my work.  At a time in which there are so many things to worry about, so many things to do and so many ways to try to help those in need, it almost seems extravagant to focus on art while much of the world is suffering.  But, as I have been reminded  many times before, it is precisely in these times when art is the MOST … Continue Reading



Screen Shot 2014-04-06 at 4.03.10 PMA rejection is nothing more than a necessary step in the pursuit of success.”  Bo Bennett

Our summer juried shows are a mixed blessing for me.  Each year I marvel at the infinite and diverse ways in which artists find to express themselves.  I admire and respect each and every artist for the extraordinary effort they make every day to share their gift. Again, we were happily overwhelmed with a large number of excellent quality entries, and the competition for this show was very stiff.

Most juried shows, … Continue Reading


Only 5 days left to apply for Summer Juried Show

Screen Shot 2020-03-31 at 7.48.12 PM








Summer group show and SOLO exhibition screening juried by Sylvia White28873 Agoura RdAgoura Hills, CA 91301



The importance of wasting time, from the ArtAdvice archives

Screen Shot 2014-02-04 at 7.07.09 PM“Creativity is the residue of time wasted.” Albert Einstein

Originally posted 6 years ago, this article from the ArtAdvice Archives is particularly relevant today in light of the “Shelter at Home” guidelines.  This virus set the PAUSE button on the universe…but, for artists, it has been mostly business as usual.  I have loved watching all of the various ideations that artists have come up with to deal with the stay at home orders.  The only difference is now, through social media, the rest of the … Continue Reading


Invitation to Summer Group Show

“Only leave until tomorrow,that which you are willing to die left undone”  Picasso


It’s been a scary surreal time for all of us, for sure.  But, we will get through this and come out stronger for it.  While the world was put on PAUSE we watched as thousands died…in the 3 months since the discovery of Covid-19, the United States has seen as many deaths as occured during the entire duration of the Viet Nam war.  It is a staggering thought.  For those of us that remained vigilent and healthy, we learned how to share, how to care, express … Continue Reading


Pick Me, Pick Me : Tips for getting your work into juried shows

It’s time to apply to our  Summer Juried Show.  Applications can be made through the CAFE website. CaFÉ is a program of the Western States Arts Federation (WESTAF) a regional nonprofit arts service organization.  Registration for artists is FREE and provides access to hundreds of exhibition and sales opportunities. Deadline for applications is May 10. Here are some tips to remember…good luck!

Screen Shot 2014-04-03 at 11.42.44 AM


The level of success an artist achieves when entering juried shows, obviously relates to the … Continue Reading


Retirement is for sissies

Screen Shot 2020-01-23 at 6.04.57 PMIt’s been well over 4 years since my last post…not sure how many people this will reach. But, the time has come to officially announce my UN-retirement from the art world. This world has served me well and I know that my participation has helped many artists come to a new understanding of their career development. I am so proud of all the work I have done, all the great shows we did at the gallery, and all of my participation in developing the art community in … Continue Reading


Hey, y’all…I’ll be in AUSTIN, Texas for the entire month of May

Hey, y’all…I’ll be in Austin, Texas for the entire month of May.  For consultations, studio visits and/or curatorial help, email me


Kandinsky on the Spirtual Element in Art and the 3 Responsibilities of Artists

Kandinsky on the Spiritual Element in Art and the Three Responsibilities of Artists

*If you do not already subscribe to Brain Pickings, please consider signing up and/or donating to this wonderful blog.

“To harmonize the whole is the task of art.”

“Art is a form of nourishment (of consciousness, the spirit),” 31-year-old Susan Sontag wrote in her diary in 1964. “Art holds out the promise of inner wholeness,” wrote Alain de Botton half a century later in … Continue Reading


Sunday, January 18, Art of Being An Artist Workshop in LA

Screen Shot 2014-10-20 at 4.06.34 PM


Spring in NYC


Spring in NYC…feeling lucky?


Screen Shot 2014-12-02 at 2.38.15 AM

 The best time to visit New York is in the Spring.  The art scene, waking up from a gloomy winter, is ready to shine and people are ready to get out and about.  What’s it worth to get your work in front of the eyes that need to see it?  This is so much more than a juried show. SWG will be awarding ONE or more artists, an entire wall of booth … Continue Reading


Where’s Waldo? a.k.a. Sylvia White Gallery


 Screen Shot 2014-12-03 at 5.13.03 PM

In case you are wondering where we have been and what we are doing, here is a brief update.  The last six months have been quite a wild ride.  I am feeling very blessed and ready to tackle the New Year.  However, I must admit, I do enjoy the extra time that not having a full rotating exhibition schedule gives me.  Katy, Cameron and I continue to be busy doing the things that we do best…helping artists get the exposure they want and their work deserves.  We … Continue Reading


Being an artist, trick or treat?

Screen Shot 2014-04-03 at 11.28.02 AM

“Who in the world am I?  Ahh, that is the great puzzle.” Lewis Carroll


It’s not something you can turn off. It bubbles up when you least expect it. If you would allow it, it would consume every waking minute of every day. You work hard to fit in to the normal world…family obligations, work, the challenges of everyday life. But, admit it, all you can think about is that unfinished painting, sculpture, poem, or whatever, fill in the blank. You know you are different. You may … Continue Reading


Houston, we have a problem…

Screen Shot 2014-12-03 at 5.48.01 PM

Remember that part of the movie when  Tom Hanks was stranded and  Ed Harris put everything Hanks had in his spaceship on the table and ordered his staff to make something that will fix it?  That is such a beautiful metaphor for life.  It seems like since closing the gallery I have had to look at all the pieces I have left on my table and see what I want to make.  I have always loved helping artists, and will continue to advise and consult artists as … Continue Reading


Thank you, Ventura

Screen Shot 2014-12-03 at 5.43.39 PM

Almost 6 years ago to the day, this article came out in Ventana Magazine describing the reasons why I decided to move Sylvia White Gallery to Ventura.  I feel exactly the same way today. It has been a labor of love and an incredible honor for me.  Ventura is unique in more ways than one. Small town vibe, beach weather, no traffic, reasonable rents, respect for the environment, architectural integrity and authentic living.  But, it is the very special art community … Continue Reading


What do Cruella deVille and Sylvia White Gallery have in common?

Screen Shot 2014-04-23 at 8.22.11 PM

It’s been 35 years of consulting with artists, 50 articles written and now blogged on, 8 different offices/gallery spaces, hundreds of workshops, thousands of exhibitions and … Continue Reading


Pick me, Pick me! Tips on Getting Your Work Selected for Juried Shows

Screen Shot 2014-04-03 at 11.42.44 AM

“Win as if you were used to it, lose as if you enjoyed it for a change.” Ralph Waldo Emerson

The level of success an artist achieves when entering juried shows, obviously relates to the quality of your work. However, artists may be surprised to learn there are many other, not so obvious reasons, their work is selected or rejected.

Picking the RIGHT juried show

One of the most important things you can do, comes before any work is looked at. It has to do with your process in selecting … Continue Reading



Screen Shot 2014-04-05 at 3.48.34 PMFor most emerging and mid career artists, the single most important thing you can do for yourself is decide to spend 2-3 hours per week “doing your homework.” My gift to you this holiday season is a fairly extensive list of resources for you to peruse on a monthly basis, searching for viable opportunities. For artists that need to develop a “paper trail” for their resume, there is no better way than entering juried shows and competitions. There are a number of websites that offer exhibition opportunities … Continue Reading


Give yourself a gift this holiday season…

Screen Shot 2014-04-05 at 4.34.05 PMYesterday is history.  Tomorrow is a mystery.  And today?  Today is a gift.  That’s why we call it the present.  ~Babatunde Olatunji

The holidays, which are an unusually a stressful time for most people… are even more so for artists.  Visual artists, who have to cram art making into an already full life, are now faced with the additional burden of dealing with traffic, crowds, guests from out of town and unnatural amounts of spending.  So for all you last minute shoppers, I have compiled a list … Continue Reading


Facebook, sigh…

Screen Shot 2014-04-06 at 3.25.43 PMScreen Shot 2014-04-06 at 3.34.14 PMDear Artists,  I feel like I have just been grounded by my parents…Facebook is not allowing me to have any more “friends” because I have reached the limit of 5000 on my personal page.  If you would like to stay updated on my activities,  please go to my Sylvia White Gallery page and LIKE me.  Maybe we can sneak out of the house and have a cigarette in the … Continue Reading


Art is a verb, not a noun

Screen Shot 2014-04-03 at 10.04.22 AM


“Art is not what you see, but, what you make others see,”  Edgar Degas

Most people don’t realize how much courage it takes for an artist to show their work to people. Courage, as defined by Mark Twain, is not the lack of fear, but rather being able to move forward in spite of it. In my previous article, If You Are Addicted, I introduce the notion that there is a difference between making art and making a painting (sculpture, photography, or whatever your medium is). … Continue Reading


“Only put off until tomorrow, what you are willing to die left undone.” Pablo Picasso

Screen Shot 2014-04-06 at 8.20.19 AMJoin CaFE today… step by step instructions HERE
If you are one of those artists who has been procrastinating about looking for opportunities to get your career in gear, no more excuses. You need to sign up today for  CaFE,  It is a website operated by Western States Arts Federation and it is completely FREE for artists to register. You do need to have some basic computer skills before you tackle this, so if you are not there yet, ask any 10 year old to help … Continue Reading


Why Father’s Day reminds me of the importance of ART



My father was a quiet man.  An early immigrant from Russia, he came here as many Jews did, seeking the freedom and independence that America was known for.  Eventually, he became a successful business person, establishing the first jewelry store in a young, new city called Beverly Hills.  He was loved by all. He was kind and generous and treated important movie stars and store clerks with the same respect…he never discussed his politics. He lived through the extreme consequences that would be felt by … Continue Reading


What would Picasso do?

Screen Shot 2014-04-03 at 10.08.16 AM

“Do not let praise or criticism get to you. It’s a weakness to get caught up in either one.”
John Wooden

I am faced with a difficult challenge in the coming weeks. Each summer, our gallery hosts a juried show that offers a solo exhibition or group exhibition to selected artists. Most juried shows, are by nature, an eclectic blend of a juror’s vision. By definition, this show is a subjective and singular vision, based on my personal tastes and aesthetic. So little research has been … Continue Reading


2013 Be A Saint, Valentine’s Day Art Auction and Gala

Screen Shot 2013-10-02 at 10.25.01 PMIn case you missed it,  John Rose did a great job of capturing the event.  Check it out HERE


39 years and counting…

Screen Shot 2012-06-25 at 2.58.22 PM


Miss Manners: Gallery Etiquette Guide for Artists

Screen Shot 2014-04-03 at 10.24.54 AMI love being a gallerist.  I love art and I love artists.  I’ve devoted the last 30 years to helping artists develop the skills they need to manage their careers.  Yet, still, after all these years, I just can’t believe some of the things artists do.  If you haven’t already done so,  please take a moment to read one of my archived articles, “5 Surefire Ways to Annoy a Gallery”.  I’ve updated the list here, with a few of the most egregious crimes I’ve experienced lately. … Continue Reading


Being an artist…trick or treat?

Screen Shot 2014-04-03 at 11.28.02 AM

“Who in the world am I?  Ahh, that is the great puzzle.” Lewis Carroll


It’s not something you can turn off. It bubbles up when you least expect it. If you would allow it, it would consume every waking minute of every day. You work hard to fit in to the normal world…family obligations, work, the challenges of everyday life. But, admit it, all you can think about is that unfinished painting, sculpture, poem, or whatever, fill in the blank. You know you are different. You may … Continue Reading


12 Step Recovery Program for Artists

Screen Shot 2014-04-07 at 8.02.42 PM

  1. Admit that you are powerless over your ARTmaking, and it is the only thing that makes your life manageable.
    Many artists describe the feelings they get from making art as an almost spiritual or sexual experience, feeling a complete and total sense of happiness and being at one with the world. Much like the feeling an athlete gets from hitting the ball in the sweet spot. But, instead of it being a fleeting moment, it is a lasting sense satisfaction and contentment. It is what keeps them the … Continue Reading


The Importance of Wasting Time

Screen Shot 2014-02-04 at 7.07.09 PM“Creativity is the residue of time wasted.” Albert Einstein

It’s summer, time for relaxing by the pool, laying at the beach, taking a vacation from work, spending time outdoors, with family and friends, reading junky novels and just doing nothing, if you feel like it. The only problem is…if you are an artist, you rarely feel like it. One of the most misunderstood ideas about artists, is the notion that they can work whenever they want to. Catch an hour in the studio after the kids … Continue Reading


10 Things Artists Should Be Thankful For

Screen Shot 2014-04-05 at 3.54.18 PM“Gratitude is when memory is stored in the heart and not in the mind. ”  Lionel Hampton

By the time most artists come to see me, they are usually beaten down and depressed by the struggles of the artworld.  They have been abused by their galleries, taken for granted by their collectors, misunderstood by their families and exhausted from juggling real life with creative need. It is so easy to forget how special you are, when there is no one around to remind you, but you. … Continue Reading



Screen Shot 2014-04-06 at 4.03.10 PMA rejection is nothing more than a necessary step in the pursuit of success.”  Bo Bennett

Our summer juried shows are a mixed blessing for me.  Each year I marvel at the infinite and diverse ways in which artists find to express themselves.  I admire and respect each and every artist for the extraordinary effort they make every day to share their gift. Again, we were happily overwhelmed with a large number of excellent quality entries, and the competition for this show was very stiff. The … Continue Reading


Don’t Ask, Don’t Tell

Screen Shot 2014-04-05 at 4.15.53 PMDo what you feel in your heart to be right, for you’ll be criticized anyway . — Eleanor Roosevelt

When you look at a piece of food on your plate and decide not to eat it, do you know why?  You may be able to answer that question by saying you don’t like the taste, or you are not in the mood, but that doesn’t really address the root of the question, “Why?” Can you tell me why you don’t like the taste?  Can you tell me why … Continue Reading


Surviving the Summer Slump

Screen Shot 2014-04-06 at 4.08.15 PM“It won’t always be summer: build barns.” Hesiod 700 B.C.

A lot of people don’t realize that the art world revolves around a seasonal schedule. Galleries begin their season in September, usually after Labor Day, often opening with their strongest artist and continue until about the middle of June. Many galleries use the summer months to mount group shows of gallery artists, or shows that they wouldn’t consider during their “prime season.” Generally, the magazines and gallery guides follow suit by issuing combined July/August issues. For … Continue Reading


Life is Short, Art is Long

Screen Shot 2014-04-06 at 8.22.47 AM“And in the end, it’s not the years in your life that count.  It’s the life in your years.” ~Abraham Lincoln

It’s not something we like to think about, but collectors, as well as artists, need to face the fact that owning art, regardless of whether it is yours, or it is acquired, comes with certain responsibilities.  There are the obvious responsibilities concerning documentation, insurance, protection, care and handling.  There are even laws that … Continue Reading


When Everything Is Not Enough…

Screen Shot 2014-04-05 at 4.36.10 PM

We humans are strange creatures. Even when you take the creative element out of the equation, most people are never satisfied. It makes sense that would be true for creative types, as the essence of creative process depends on the need to improve whatever was last. After all, if an artist felt they had created an ultimate masterpiece that could not be improved upon, what would motivate them to start the next project? The irony in this, of course, is every artist DOES feel … Continue Reading


Follow The Money: Treasure Hunt For Grants

Screen Shot 2014-04-06 at 4.33.27 PM“A bank is a place that will lend you money only if you can prove that you don’t need it. ” Bob Hope

There has been a lot of talk lately about the economy improving.  I don’t know about you, but not many people I come in contact with have experienced much change. Nonetheless, change is happening, maybe not as fast as everyone would like, but there is hope on the horizon. One … Continue Reading


Success: What is it? Who gets it? Why do I want it so badly…or do I?

Screen Shot 2014-04-06 at 8.12.59 AM“Success is not the key to happiness.  Happiness is the key to success.  If you love what you are doing, you are successful.”

If you haven’t taken the time to think about how YOU define success, you are doing your career a disservice.  With all the artists I have talked to over the years, I have found there is a wide spectrum of what an artist wants.  Some artists could care less about ever showing in a museum or gaining any historical significance, they just want … Continue Reading


The Money Stuff

Screen Shot 2014-04-06 at 3.56.19 PM“When bankers get together for dinner, they discuss Art. When artists get together for dinner, they discuss money.” Oscar Wilde

Maybe it was growing up in Beverly Hills that gave me an acute sense of monetary reality. Regardless, as a child, it became apparent at quite an early age that money was a central issue in most people’s lives and I needed to pay particular attention. So, it would naturally follow that “the Money Stuff,” would eventually find it’s way to Art Advice. If you are an artist, … Continue Reading


Who’s Got The Remote? I Want To Change The Channel

Screen Shot 2014-04-06 at 4.21.30 PM“Who in the world am I?  Ahh, that is the great puzzle.” Lewis Carroll

It’s not something you can turn off. It bubbles up when you least expect it. If you would allow it, it would consume every waking minute of every day. You work hard to fit in to the normal world…family obligations, work, the challenges of everyday life. But, admit it, all you can think about is that unfinished painting, sculpture, poem, or whatever, fill in the blank. You know you are different. You may have … Continue Reading


It’s A New Day, It’s A New Dawn, It’s A New Decade… New Year’s Resolutions for Artists

“Only put off until tomorrow, what you are willing to die left undone.” Pablo Picasso

The beginning of a new year always puts me in a pensive, introspective mood. It just feels like the right time to sit back and reflect on the accomplishments of the past year, and develop a plan to move forward towards new goals. But, being a creative thinker can have it’s drawbacks during this time of reflection. It’s easy to overlook how far you’ve come, unless you develop a quantifiable system of measuring. For a lot of artists, achieving a goal “doesn’t really count,” because by … Continue Reading


Don’t Blow It Now: Making the Most of Studio Visits and Gallery Interviews

Screen Shot 2014-04-07 at 7.29.49 PM“You only have to do a very few things right in your life so long as you don’t do too many things wrong.”
Warren Buffett

If you are lucky enough to have scheduled a gallery interview or studio visit, it’s a good idea to keep some key issues in mind. Your goal is to make sure this will be an enjoyable and profitable experience for all concerned. Showing your work and/or having people in your studio can be a major stressor for most artists. You need … Continue Reading


How To Get The Elusive First Date: Guide To Approaching Galleries

Screen Shot 2014-04-06 at 4.37.15 PM“We were having one of those really great first dates, the kind you can only have if it’s not really a date.” Sarah Jessica Parker, Sex and the City

After reading the article “Matchmaker, Matchmaker”, you should have a fairly good idea of how to determine which galleries are appropriate for your work. Once you’ve narrowed your target list down to those galleries that you feel relate to your work, and would be a good fit for you both stylistically and as a match for your career … Continue Reading


Are You In The Loop? How to Use Social Media as Your Next Level Marketing Tool

Screen Shot 2014-04-07 at 5.24.30 PM“Anyone who has never made a mistake, has never tried anything new.”  Albert Einstein.

I know what you are saying, “Ok, I give up, I’ve just mastered building a website and using my email, what the heck is social media?”In plain English, it means, the days of direct mailers and catalogs are over. The new generation of artists, gallery owners and consultants are programmed for faster, higher quality marketing techniques. Thanks to social media networking sites like Facebook, Linkedin and Twitter, we are able to connect 24/7 with … Continue Reading


5 Surefire Ways To Annoy A Gallery

Screen Shot 2014-04-06 at 8.10.45 AM“Knock, knock,”

“Who’s there?”

“Another artist with his portfolio under his arm.”  (Sigh)

To many artists, being an artist isn’t “real” unless you have a gallery to exhibit your work. Although there are several other options available to artists in terms of showing and selling their work, it seems, for some, there is just no substitute for getting gallery representation. To this end, many artists are willing to bend over backwards, do insane things, make ridiculous claims, and, in short, embarrass themselves. The truth … Continue Reading


5 Things You Can Do For Your Career to Survive the Economic Slump

Screen Shot 2014-04-07 at 5.40.44 PM“As sure as the spring will follow the winter, prosperity and economic growth will follow recession.” Bo Bennett

Artists are more susceptible than most to the economic downturn as fine art has long been considered a luxury, primarily for an audience with extra discretionary income. In times like these, even the very wealthy feel uncomfortable spending on what may be perceived by others as an extravagance. Smart collectors know this is the best time to buy and fine art is one of the safest places to “park” … Continue Reading


Matchmaker, Matchmaker, Make Me A Match: Deciding Which Galleries To Approach

Screen Shot 2014-04-07 at 5.45.50 PM“Matchmaker, matchmaker, make me a match…” Fiddler on the Roof

One of the most difficult aspects of being an artist doesn’t take place behind the studio walls. It is an unpleasant, sometimes degrading aspect of your career: promotion. Nevertheless, as an artist, you need to develop a method to promote your work and still maintain your integrity. To minimize the unpleasantness of this particular responsibility, the method you devise should complement your personality and temperament. The problem begins when you decide it’s time to start approaching … Continue Reading


Face The Facts: Everything Your Mother Should Have Told You About Being An Artist

Screen Shot 2014-04-05 at 3.43.04 PM“Denial ain’t just a river in Egypt.”  Mark Twain

Do you have any idea what your expectations are for yourself as a professional artist?  Most artists carry the same dreams and hopes…getting discovered, finding a patron,  being famous, selling work.  The reality is those things happen only for the very few.  So, if you have not given any thought to what your dreams are, please take a moment to read Success, What is it, who has it and why do I want it so badly. to … Continue Reading


Pricing Your Art

Screen Shot 2014-04-06 at 4.26.28 PM“The price of anything is the amount of life you exchange for it.”  Henry David Thoreau

The first step in trying to price your work is discussed in detail in a previous ArtAdvice article called Matchmaker, Matchmaker . It involves visiting galleries on a regular basis to determine where your work fits in to the current art market. When going to galleries, study the price lists of artists whose work is similar to yours stylistically, as well as in size and medium. Ask to see … Continue Reading


Coping With The Post Exhibition Blues

Screen Shot 2014-04-07 at 5.35.45 PM“But that’s what being an artist is – feeling crummy before everyone else feels crummy. ” ~The New Yorker

Almost everyone has experienced loss in one form or another at some point in their lives. After the tragedy on September 11th, most of us don’t have to look very far to find someone who has been touched by loss. For artists, learning how to recognize and cope with loss will help them in understanding the … Continue Reading


Creating the Perfect Artists’ Website

Screen Shot 2014-04-07 at 5.31.16 PM” An artist without a website is virtually homeless.”  Sylvia White

Planning Stage

Long before you talk to any website designers, or start to think about the colors, features and format of your site, you need to spend some time thinking about what your goals are for having a website. Building a website is like building a house. The more time you spend thinking about how the house will be used, and in planning the foundation, the more options you will have. Spend a moment writing the … Continue Reading


Email Address, Blackberry and a Website: The New Essential Art Supplies

Screen Shot 2014-04-07 at 6.19.01 PM“People always fear change. People feared electricity when it was invented, didn’t they? People feared coal, they feared gas-powered engines… There will always be ignorance, and ignorance leads to fear. But with time, people will come to accept their silicon masters. ” Bill Gates Every once in awhile, even today, I come across an artist who is still resistant to the idea of using the computer. Okay, there might have been some justifiable excuses 10 years ago, “I don’t want to spend my time learning about something … Continue Reading


Responsibilities of the Ideal Gallery

Picture 38“Have no fear of perfection, you will never achieve it”  Salvador Dali

Visual artists are constantly worrying about what the standard artist/gallery relationship should consist of. Feeling insecure about how to handle these negotiations are natural…artists are not business people and are often ill-equipped as well as inexperienced at handling their own business affairs. Following is a set of guidelines that I recommend artists use when considering establishing a relationship with a gallery. Remember, the ideal gallery does not exist. The best way to use this information is as a standard, by … Continue Reading


The Responsible Collector

Screen Shot 2014-04-07 at 7.57.29 PMCollectors of art fall into two basic categories. The first is the collector that decides to live with art, buys it until all the walls are filled, and then stops. The second revels in the experience of collecting, and like the artist, feels compelled by some greater force to continue with this passionate relationship, regardless of the decorative or functional aspects.

What many collectors don´t realize, is the process is not over once the piece is hung. It becomes even more vitally important to become a responsible collector … Continue Reading


If You Are Addicted

Screen Shot 2014-04-03 at 9.51.01 AM” A musician must make music, an artist must paint, a poet must write, if he is to be ultimately at peace with himself.”  Abraham Maslow

Living with an artist isn’t easy, particularly if you are the significant other. So, after living with and working with artists for over 20 years I’ve put together a few suggestions for you to share with your partners. One of the first things most non-artists have a hard time understanding is the concept of addiction and how it is related to art … Continue Reading


Licensing Basics

Screen Shot 2014-04-07 at 8.31.04 PMArt Licensing is an exciting area in the licensing market and can possibly supplement and artist’s income and increase exposure. Licensing is defined as leasing the right to use a legally protected name, graphic, logo, saying or likeness in conjunction with a product, promotion, or services. It is usually accomplished by a formal agreement between the owner or agent of the mark (the Licensor) and the prospective Licensee who is either a manufacturer, supplier of services or an agent on behalf of them.

Licensing is an industry that … Continue Reading


Rental Galleries: When Is It Worth It?

Screen Shot 2014-04-07 at 8.27.33 PMArtists often ask me whether or not it is worth it to rent a gallery to put up their own work. In general, I discourage the idea, unless artists have looked realistically at their goals and expectations. In many cases, renting a gallery space can be a very effective way to market yourself to other galleries and generate income from your collector base.

Before I begin the discussion about rental galleries, I need to go over the common practices of conventional galleries. Although there will always be exceptions, … Continue Reading


Top 10 Reasons Why Galleries Reject Artists (It’s not what you think)

Screen Shot 2014-04-07 at 6.43.06 PM“Actors search for rejection, when they don’t get it, they reject themselves.”  Charlie Chaplin

Most artists harbor the fantasy that if they could only find one art dealer that loved and believed in their work, their career would be set. They secretly believe that there exists a special person that can catapult them to fame. Many artists spend most of their careers searching for “the perfect gallery.” And, as all quests towards perfection, it is never ending. If they already have a gallery, it’s not good enough; if … Continue Reading


The “Okay, I think I’m ready To Be A Professional Artist,” Checklist

Screen Shot 2014-04-07 at 8.33.59 PM“To see far, is one thing…going there is another.” Constantin  Brancusi

Artists who regularly visit this website have acquired a lot of information on how to conduct their business practices. It’s not easy trying to keep track of all the activities necessary to become a working professional artist particularly since most artists are just not suited for the day-to-day practical aspects of running a business.

Making art and making an art career are two different things. A lot of artists are already pressed for time, trying to fit their … Continue Reading


The Dreaded Artist Statement

Screen Shot 2014-04-07 at 8.39.41 PM“Artists can no more speak about their work, than plants can speak about horticulture.” Jean Cocteau

There are many times when an artist is asked to compose an artist statement. Sometimes, it is in response to a specific inquiry by a gallery or collector, sometimes in response to a particular grant proposal or in conjunction with a curatorial statement or exhibition. Other times, artists just feel the need to explain their work. Most of the time, however, artists are not the best suited for this particular task. Regardless … Continue Reading


Preparing For An Exhibition- How To Get The Most Out Of This Valued Experience

Screen Shot 2014-04-07 at 8.12.56 PM“Do not fear failure, or over-estimate success.” Ernest Hemmingway

You’ve worked hard to develop a cohesive body of work. You’ve done your homework, worked diligently to do the research to find a place to exhibit your work. Perhaps you fell into a lucky situation and been offered an exhibition. How do you prepare for it to get the most out of this valuable experience? Well, the first thing is to realize that this is not … Continue Reading


How To Successfully Photograph Your Own Artwork – A Last Resort -

Screen Shot 2014-04-07 at 7.41.46 PMLearning how to document your own artwork can be time consuming and expensive. Having good quality slides of your work, however, is an absolutely essential first step in seeing yourself as a professional artist. Nine times out of ten you will not have the opportunity to show your original work. Remember that the purpose of sending slides is to generate interest in seeing the actual work. Your slides must adequately reflect the color, detail, texture, and size. Hiring a professional fine arts photographer is the best way … Continue Reading


Understanding Rejection

Screen Shot 2014-04-07 at 6.35.49 PM“Listen carefully to first criticisms made of your work.  Note just what it is about your work that critics don’t like – then cultivate it.  That’s the only part of your work that’s individual and worth keeping.”  ~Jean Cocteau

There is no easy way to accept dealing with rejection. The only thing that may help alleviate some of the feelings associated with rejection is by understanding how and why it occurs in the first … Continue Reading


Giclees, Iris Prints, Litohographs, Monoprints, Seriographs, Posters…sorting it all out.

Utagawa_Kunisada_-_Printmaking_triptychThere are a lot of valid reasons why an artist should think about reproducing their work. There are also a lot of reasons NOT to. In most cases, artists start to think about doing prints of their work as a way to increase sales or generate interest in their work. But, unless you are also prepared to take on the additional burden of marketing, printmaking is not always the right option for artists.

Before the incredible introduction of the technology that led to the iris printer, artists were limited in choosing ways to … Continue Reading


Want to Start Collecting Art? Easy Steps To Get You Started

Screen Shot 2014-04-07 at 8.39.24 PMIf you have ever thought about trying to become an art collector, either for pleasure or for investment purposes, the art world doesn’t make it easy for you. Galleries are cold, uninviting, scary and intimidating places to visit. Even a seasoned art world aficionado can feel awkwardly out of place when entering the inner sanctum of a public commercial gallery. The quiet hush, ominous white walls, cavernous spaces and contemporary art that defies understanding can be overwhelming to the novice. Gallery employees don’t make it any easier. … Continue Reading


Redefining “Limited Editions” for the 21st Century

Screen Shot 2014-04-07 at 7.53.37 PMThe advent of digital technology has revolutionized the print market for both artists and collectors. Traditional printmaking techniques such as lithography, intaglio, and other more traditional methods, are very closely monitored by the master printer and/ or the publisher. It was important to specify exactly how many printer proofs there were, how many artist proofs there were and how many numbered prints were made to complete the limited edition. As the prints were distributed or sold, the publisher would document how many went out and to whom. … Continue Reading


Marketing for the Millennium…e-commerce and the Internet

Screen Shot 2014-04-07 at 8.22.00 PMThe Internet has become an unavoidable fact of life. Over just the last few years we have seen radical changes in the way this new technology is changing the way we live, think and shop. Although many artists, collectors and galleries continue to have fears and concerns, even their reluctance is slowly beginning to erode as they accept the inevitability of this powerful, wide reaching tool. In regards to the artworld, there are basically three different types of websites :

  1. Information related sites-These can be run by non-profit … Continue Reading

Apples and Oranges: The L.A. vs. New York Question

Screen Shot 2014-04-07 at 6.25.53 PMOriginally published in Artweek, July 1995, Volume 26, Number

” . . .artists can no longer sit back and take the attitude that
the work speaks for itself . . .”

After opening a second office and gallery in New York last September,
I have spent a good deal of time accumulating frequent flier miles. On the
average, I spend one week each month in New York, which has been a real
eye-opener for me, a native Angeleno who has been actively involved with
the Los Angeles art scene for twenty years. … Continue Reading