What do Cruella deVille and Sylvia White Gallery have in common?
Sylvia White
April 23, 2014
Art of Being an Artist, Artist Opportunities, Gallery Relationships, Professional Practices
8 Comments
It’s been 35 years of consulting with artists, 50 articles written and now blogged on ArtAdvice.com, 8 different offices/gallery spaces, hundreds of workshops, thousands of exhibitions and … Continue Reading
I love being a gallerist. I love art and I love artists. I’ve devoted the last 30 years to helping artists develop the skills they need to manage their careers. Yet, still, after all these years, I just can’t believe some of the things artists do. If you haven’t already done so, please take a moment to read one of my archived articles, “
A rejection is nothing more than a necessary step in the pursuit of success.” Bo Bennett
“It won’t always be summer: build barns.” Hesiod 700 B.C.
“And in the end, it’s not the years in your life that count. It’s the life in your years.” ~Abraham Lincoln
“A bank is a place that will lend you money only if you can prove that you don’t need it. ” Bob Hope
“Anyone who has never made a mistake, has never tried anything new.” Albert Einstein.
“As sure as the spring will follow the winter, prosperity and economic growth will follow recession.” Bo Bennett 
“The price of anything is the amount of life you exchange for it.” Henry David Thoreau
” An artist without a website is virtually homeless.” Sylvia White
“People always fear change. People feared electricity when it was invented, didn’t they? People feared coal, they feared gas-powered engines… There will always be ignorance, and ignorance leads to fear. But with time, people will come to accept their silicon masters. ” Bill Gates Every once in awhile, even today, I come across an artist who is still resistant to the idea of using the computer. Okay, there might have been some justifiable excuses 10 years ago, “I don’t want to spend my time learning about something … 
Art Licensing is an exciting area in the licensing market and can possibly supplement and artist’s income and increase exposure. Licensing is defined as leasing the right to use a legally protected name, graphic, logo, saying or likeness in conjunction with a product, promotion, or services. It is usually accomplished by a formal agreement between the owner or agent of the mark (the Licensor) and the prospective Licensee who is either a manufacturer, supplier of services or an agent on behalf of them.
Artists often ask me whether or not it is worth it to rent a gallery to put up their own work. In general, I discourage the idea, unless artists have looked realistically at their goals and expectations. In many cases, renting a gallery space can be a very effective way to market yourself to other galleries and generate income from your collector base.
“Artists can no more speak about their work, than plants can speak about horticulture.” Jean Cocteau
“Do not fear failure, or over-estimate success.” Ernest Hemmingway
Learning how to document your own artwork can be time consuming and expensive. Having good quality slides of your work, however, is an absolutely essential first step in seeing yourself as a professional artist. Nine times out of ten you will not have the opportunity to show your original work. Remember that the purpose of sending slides is to generate interest in seeing the actual work. Your slides must adequately reflect the color, detail, texture, and size. Hiring a professional fine arts photographer is the best way … 
There are a lot of valid reasons why an artist should think about reproducing their work. There are also a lot of reasons NOT to. In most cases, artists start to think about doing prints of their work as a way to increase sales or generate interest in their work. But, unless you are also prepared to take on the additional burden of marketing, printmaking is not always the right option for artists.
The advent of digital technology has revolutionized the print market for both artists and collectors. Traditional printmaking techniques such as lithography, intaglio, and other more traditional methods, are very closely monitored by the master printer and/ or the publisher. It was important to specify exactly how many printer proofs there were, how many artist proofs there were and how many numbered prints were made to complete the limited edition. As the prints were distributed or sold, the publisher would document how many went out and to whom. … 
The Internet has become an unavoidable fact of life. Over just the last few years we have seen radical changes in the way this new technology is changing the way we live, think and shop. Although many artists, collectors and galleries continue to have fears and concerns, even their reluctance is slowly beginning to erode as they accept the inevitability of this powerful, wide reaching tool. In regards to the artworld, there are basically three different types of websites :
Originally published in Artweek, July 1995, Volume 26, Number